Press Release | Working in association with the Seahorse Freight Association, BIFA is launching a new educational initiative designed specifically for journalists and other staff working with the media who are newcomers to the freight and logistics sector.
The course, titled “Freight & Customs Fundamentals for Media Executives,” aims to bridge the knowledge gap and provide incoming staff with an understanding of the complexities of international trade, freight management and customs procedures.
The freight and logistics industry plays a pivotal role in the global economy, yet its intricacies often remain underexplored in mainstream media.
With the rise of supply chain disruptions, sustainability concerns, and technological advancements, accurate and informed reporting has never been more critical.
BIFA’s new course addresses this by equipping incoming journalists and staff working with the media with the knowledge necessary to provide nuanced and insightful coverage of the sector.
Key highlights of the course:
Industry overview: From freight forwarding to customs regulations, the one-day course will provide a foundational understanding of the logistics landscape.
Hands-on insights: Practical sessions led by BIFA’s experienced industry trainers providing an insight to the everyday challenges of freight and customs operations.
Customs procedures: An overview of the key elements of moving goods in and out of the UK.
Networking opportunities: Access to key industry players and opportunities to build connections with logistics experts
BIFA’s member services director, Carl Hobbis, expressed enthusiasm for the initiative:
“The media plays a vital role in shaping public understanding of industries like ours. By launching this course, BIFA and the Seahorse Freight Association aim to empower journalists and other media executives that are new to the sector with useful insights, enabling them to understand, engage and report on our sector with confidence and clarity.“
The course is free for qualifying journalists and PR agencies with relevant accounts, with no prior experience in freight or logistics required. Initially, it will be delivered at a one-day in person event at BIFA’s headquarters in Feltham.
Pressiana Naydenova, strategic marketing and communications manager at Associated British Ports, and incoming chair of the Seahorse Freight Association adds: “We are delighted to be partnering with BIFA to offer publishers and PR agencies this unique opportunity for recently recruited journalists and other staff to deepen their understanding of one of the world’s most dynamic and impactful sectors.”
Anyone requiring more information about the Freight & Customs Fundamentals for Media Executives course or to register their interest should contact Carl Hobbis at [email protected].
Media references:
Ian Matheson, Impress Communications
Tel: +44 (0) 7894 406762
e-mail: [email protected]
About the Seahorse Freight Association
The Seahorse Freight Association is a not-for-profit organisation, which was founded in 1962 to bring companies in the supply chain, logistics, and transport industry together with the media who report on them and the Public Relations and marketing professionals who work in the sector.
